Hoow Foods

Hoow Foods is a Singapore-based Food and Beverage startup that is revolutionizing the industry through technology and innovation. Founded in 2018, the company is committed to transforming classic, favorite recipes into healthier alternatives without compromising on taste and texture. The driving force behind Hoow Foods is to combat chronic diseases by promoting healthier food and beverage choices.

The company's unique selling proposition lies in its proprietary food reformulation technology, where each ingredient in a product is meticulously analysed and replaced with healthier substitutes. Among its successful reformulations include sugar-loaded products like ice creams and kaya spread, which have been modified into low calorie, low sugar renditions. This innovative approach not only supports healthier living, but also caters to those who have dietary restrictions.

Despite being a young startup, Hoow Foods has already made significant strides in its industry. Its sugar-free ice cream brand, Callery's, was acknowledged as the "Healthier Choice" by Singapore's Health Promotion Board, and their reformulated beverages and spreads are gathering positive reviews. Hoow Foods' tech-driven approach towards healthier food and beverage options is definitely setting new standards and paving the way for a healthier future.

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