Affable

Affable is a pioneering Artificial Intelligence (AI) startup that is making waves in the Singaporean digital landscape. Founded in 2017, this company has swiftly captured industry attention by creating an AI-driven platform that optimizes influencer marketing strategies. Affable's primary goal is to leverage machine learning and AI technologies to help brands and marketers make data-led decisions.

The core product of Affable is an AI-based platform that enables brands to discover, manage, and analyze their influencer marketing performance. Its unique selling point is the technology's ability to calculate an influencer's real reach, engagement, and audience demographics. In doing so, Affable provides its clients with a transparent view of influencer marketing campaigns and helps them identify the right influencers for their audience.

Despite its young existence, Affable already boasts a rich portfolio of clients including world-renowned brands like Unilever, P&G, and Samsung. The startup's ability to provide real insights into the impact of influencer marketing campaigns has been a game-changer, setting them apart from other players in the industry. It's no surprise that Affable is being touted as the future of influencer marketing in Singapore and beyond.

Company Details